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PROBLEM:
KM Decorates needed a brand identity that reflected its unique design style rather than blending in with more minimalist, uniform interior brands.

OPPORTUNITY:
Create a visual identity that feels expressive and personal, mirroring the curated spaces KM Decorates creates.

IDEA:
I created a bold, eclectic brand identity that captures KM Decorates’ expressive, sustainable mission.

Mailers were designed to reflect Kasey’s tradition
of sending handwritten notes to each client.

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Mailers were designed to reflect Kasey’s tradition of sending handwritten notes to each client.

Mailers were designed to reflect Kasey’s tradition
of sending handwritten notes to each client.